SEO Search Engine Optimisation (SEO)
What is search engine optimisation?
Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site.
Why do I need search engine optimisation?
If you want potential customers to visit your website and exposure for your products and services then optimising your website is a must in todays over saturated marketplace.
How do you achieve results?
Optimisation is split into two categories
- On-Site
- Off-Site
On-Site: simply describes the changes made to your web site that allow Google and the other search engines to read the words within your site and work out what search terms you want to be found under.
Off-Site: Is by far the most important part of an online strategy and is how we make Google see your site as more important than your competitors. Google measures the number of web sites on the web that reference your site, i.e. link to it. This is often called link popularity. Achieving link popularity is difficult, and their are many ways of gaining lots of links to your site, but google will not count them as it works to a few relevancy and quality rules including:
- Not counting reciprocal links.
- Only counting links that are producing traffic.
- Calculating whether the link is relevant to your site or not.
- Calculating the lineage of a link, i.e. looking at whether the site linking to you is spamming or not.
These are just a few of the criteria looked at by the engines.
A combination of these methods and comprehensive keyphrase research allows us to achieve excellent results for our clients.
